This post illustrates the idea I was about to propose for the MA Interim show.
As a designer and, above all, as a performer, I started thinking about what I should have displayed in an exhibition in which there were involved works of fine arts. In other word, which performative work or installation should have been suitable to display among paintings and sculptures?
Then I started thinking about a possible audience, and its possible expectations. An audience that comes in an exhibitions in order to see works of arts.
What about, I thought, what about if those people, entering the exhibition, walking around paintings, sculptures, projections etc. they suddenly find themselves in front a human body? A displayed human body.
Then I started thinking about a possible audience, and its possible expectations. An audience that comes in an exhibitions in order to see works of arts.
What about, I thought, what about if those people, entering the exhibition, walking around paintings, sculptures, projections etc. they suddenly find themselves in front a human body? A displayed human body.
First concept
Why a human in an exhibition? Why should it be interesting? The first idea has been to produce a performative installation that presented a real woman in a doll’s packaging box along with her various accessories. It was supposed to be supported by sounds and slogans especially created for the installation. The audience would have had the opportunity to interact both with the sound (by choosing to listen or not) and the performer. This is an attempt to recreate the image of a real female made of flesh contrasting to the attempts of sex industry to recreate women made of artificial materials in order to satisfy human needs. Something that might look imperfect nowadays but, at least, real.
Why a human in an exhibition? Why should it be interesting? The first idea has been to produce a performative installation that presented a real woman in a doll’s packaging box along with her various accessories. It was supposed to be supported by sounds and slogans especially created for the installation. The audience would have had the opportunity to interact both with the sound (by choosing to listen or not) and the performer. This is an attempt to recreate the image of a real female made of flesh contrasting to the attempts of sex industry to recreate women made of artificial materials in order to satisfy human needs. Something that might look imperfect nowadays but, at least, real.
Further developments
The final outcome would be having a woman displayed with the slogan "Try me!" in her space, with whom the audience will be invited to interact. An audio commercial could be heard through headpphones:
"Woman Is so real! Feel her real heartbeat.
The final outcome would be having a woman displayed with the slogan "Try me!" in her space, with whom the audience will be invited to interact. An audio commercial could be heard through headpphones:
"Woman Is so real! Feel her real heartbeat.
Woman moves by herself and she breaths, for real!
Look! She has body hair. And her eyes are moving!
Have fun dressing her as you like. Feed her!
You can talk with her and enjoy her company!
Woman, the one and only doll that makes you feel you’re dealing with a woman.
Warning: woman is a living and a thinking being.
Her external features may modify with time.
Her behaviour may not be compatible with yours.
Her tastes may not be compatible with yours.
Her religion may not be compatible with yours.
Her political views may not be compatible with yours.
Her wishes may not be compatible with yours.
Enjoy!"
With the awareness that placing a woman in a box would give rise to significant implications of meanings and stereotypes, the idea of using packaging has therefore been abandoned. The main aim of this work is very simple and its effect would be to reproduce what actually happens in real life when we first meet a person, explicating non verbal details as it was a commercial which promotes a product. This, together with the sense of uneasiness produced by finding a human in an art exhibition, is aimed to highlight the obvious (that often is not to be taken for granted) and the unsaid by saying it, reversing the social implication connected with it.
With the awareness that placing a woman in a box would give rise to significant implications of meanings and stereotypes, the idea of using packaging has therefore been abandoned. The main aim of this work is very simple and its effect would be to reproduce what actually happens in real life when we first meet a person, explicating non verbal details as it was a commercial which promotes a product. This, together with the sense of uneasiness produced by finding a human in an art exhibition, is aimed to highlight the obvious (that often is not to be taken for granted) and the unsaid by saying it, reversing the social implication connected with it.
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